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B2B SaaS platform

A support copilot grounded in product telemetry, not the help centre.

Headline metric

−42%

Tier-1 ticket cost

Practice areas

  • Copilot
  • Telemetry
  • Eval-first

Confidentiality

Anonymised at the client's request. Numbers and shape preserved; identifying detail removed.

01Client context

A mid-market SaaS company whose product surface had outgrown its help centre. Tier-1 agents were spending most of their time reading customer logs and replaying sessions before they could answer anything substantive.

02Operational problem

Off-the-shelf chatbots trained on the help centre were either wrong or generic — and customers had learned to bypass them. The real expertise lived in product telemetry, account configuration, and recent release notes, none of which a stock RAG setup could meaningfully reason over.

03System designed

An agent-assisted support workflow with two surfaces: a customer-facing copilot scoped to a curated set of question shapes, and an internal copilot that drafted responses for tier-1 agents using live telemetry, the customer's configuration, and recent incidents.

04Implementation shape

  • Telemetry retrieval built first, against a frozen evaluation set of 600 historical tickets
  • Customer surface launched only for question shapes where the eval pass rate exceeded 95%
  • Agent-side copilot rolled out with thumbs-up / thumbs-down on every draft, feeding nightly eval re-runs
  • Quarterly retirement review for any question shape whose pass rate drifted

05Guardrails, evals & governance

  • Strict allowlist of customer-surfaced question shapes; everything else is routed to a human
  • Telemetry redaction layer prior to any model call, audited monthly
  • Hallucination eval pinned to release blockers, not dashboards

06Measurable result

  • −42% blended tier-1 ticket cost over two quarters
  • Customer satisfaction on AI-handled tickets one point above the human baseline
  • Average tier-1 agent handle time down 31% on retained tickets

07 — Why it mattered

Support stopped being treated as a cost line and started being modelled as a margin lever. The company's next pricing review priced AI-assisted support as a standard tier, not an experiment.

"Deflection without the usual chatbot embarrassment."

Director of Support · B2B SaaS platform

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