B2B SaaS platform
A support copilot grounded in product telemetry, not the help centre.
Headline metric
−42%
Tier-1 ticket cost
Practice areas
- Copilot
- Telemetry
- Eval-first
Confidentiality
Anonymised at the client's request. Numbers and shape preserved; identifying detail removed.
01 — Client context
A mid-market SaaS company whose product surface had outgrown its help centre. Tier-1 agents were spending most of their time reading customer logs and replaying sessions before they could answer anything substantive.
02 — Operational problem
Off-the-shelf chatbots trained on the help centre were either wrong or generic — and customers had learned to bypass them. The real expertise lived in product telemetry, account configuration, and recent release notes, none of which a stock RAG setup could meaningfully reason over.
03 — System designed
An agent-assisted support workflow with two surfaces: a customer-facing copilot scoped to a curated set of question shapes, and an internal copilot that drafted responses for tier-1 agents using live telemetry, the customer's configuration, and recent incidents.
04 — Implementation shape
- Telemetry retrieval built first, against a frozen evaluation set of 600 historical tickets
- Customer surface launched only for question shapes where the eval pass rate exceeded 95%
- Agent-side copilot rolled out with thumbs-up / thumbs-down on every draft, feeding nightly eval re-runs
- Quarterly retirement review for any question shape whose pass rate drifted
05 — Guardrails, evals & governance
- Strict allowlist of customer-surfaced question shapes; everything else is routed to a human
- Telemetry redaction layer prior to any model call, audited monthly
- Hallucination eval pinned to release blockers, not dashboards
06 — Measurable result
- −42% blended tier-1 ticket cost over two quarters
- Customer satisfaction on AI-handled tickets one point above the human baseline
- Average tier-1 agent handle time down 31% on retained tickets
07 — Why it mattered
Support stopped being treated as a cost line and started being modelled as a margin lever. The company's next pricing review priced AI-assisted support as a standard tier, not an experiment.
"Deflection without the usual chatbot embarrassment."
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